The "soft touch effect" refers to a textured surface that has a smooth, velvety feel to the touch. Soft touch coating is used on packaging to enhance the consumer experience and create a premium feel. It can also help create a strong brand image and increase consumer loyalty. Use of a soft touch OPV on packaging for luxury products such as jewelry, watch or ring boxes, wines and whiskeys, and stylish stationery items, can increase brand recognition and customer satisfaction.

Altrix PUD WPU-4021 is a waterborne aliphatic polyurethane dispersion offering a unique combination of soft-feel with low gloss coating for flexible packaging.

Kelly can help :

• The OPV (overprint varnish) using Altrix PUD WPU-4021 can provide a matte and velvety finish to a surface to make a more comfortable and pleasurable touch.
   
• Altrix PUD WPU-4021 can create a luxurious and premium feel on paper, film and plastics, making it more attractive.
   
• Especially designed for matt-effect coating without additional matting agent.

Suggested Formulation